There are only a few months after the definitive establishment of ' ebook as a true nascent state of a new way of publishing. Yet, to see how you can see the horizon, the current market trends ebook prodrome is of some concern on the real capacity of Italian in being able to offer a product that actually match the expectations of readers.
As it was for the caravels of Columbus, the publishers and hardware vendors who jump in new market ebook think of facing the Indies, without realizing that in many cases the land in front of them are entirely new and unexplored. Considerable doubts persist then when you see disputes between major dealers in the industry (starting from Telecom to reach Edigio, just to name a few), while in many cases will materialize, the mere repetition of the paper version s ic and simply for the old book as is traditional, but with a new virtual ink.
Faced with such conditions, it becomes easy to fall into the trap of easy shots to win market share and market ads amazing where these spaces are already vested in the counterpart of the printed book and can easily to be employed in the new web ebook market.
should recognize that the past is an excellent tool for understanding and analysis of this, but can not be a faithful map of what will happen in the future. If you want confirmation, just think sull'eclatante overtaking Amazon against an historic character of the publishing market American as Barnes and Nobles .
Such an attitude would only show the shortsightedness of entrepreneurship Italian, made of parochialism and particularism that once again does not allow us a platform recognized and used worldwide, in countries where Anglo-Saxon press, sales of many titles in digital format have already exceeded those of the corresponding paper versions.
should then someone will take the trouble to explain to these brave explorers, che le terre emergenti dalla linea dell'orizzonte non sono le tanto agognate indie, ma un vero e proprio nuovo continente...
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